Working as a class, my Advertising Production class and I produced a campaign to promote and encourage potential students to sign up for the Media Studies Degree at Radford University. I wrote the script and edited the commercial we produced.
Author: benjohnston150
Melitta Pour Over System Commercial
This commercial was made for a class assignment using a creative brief from the Young Ones. The goal of the brief was to show the convenience and ease of using the Melitta Pour Over System. The target audience was young adults. I worked with a partner to produce the video. I wrote the script, narrated,…
The North Face Campaign
This campaign was designed to reach a target audience of young women. One of the campaign objectives was to tell the target audience that The North Face was not just a company for older men, to tell them that they are the future of the company. Thus, I came up with the slogan “You are…